Business from a Higher Perspective

RESEARCH

A Holistic Approach

Ethically minded. Socially responsible. Globally engaged.

After conducting focus groups and a survey of students, faculty, and alumni, these were the characteristics that dominated Brand IQ Creative Group’s research findings for Duquesne University’s Palumbo Donahue School of Business. We realized how deeply this Catholic institution’s mission of “educating the heart, mind, and spirit” influenced the School’s approach to preparing students for the complex world of business management.

STRATEGY

Perspective with Purpose

Understanding this foundational mindset — and knowing the Palumbo Donahue School of Business is ranked as one of the top business schools in the country for integrating ethics into its curriculum — we created the brand essence Business from a Higher Perspective, which served as the communications platform for developing a new website and a diverse series of insightful videos that convey the School’s distinctive value.

MEDIA

Walk the Talk

Passionate and compelling, the brand essence truly comes to life through a video we created that features testimonials from alumni, faculty and corporate partners who define what “Business From A Higher Perspective” means and how it differentiates the School from its competitors. The video, featured on the School’s new website and played at open-house events, was so well received that the School’s supply chain management program engaged Brand IQ to create two more promotional videos just for them.