Business from a Higher Perspective

STRATEGY

Perspective with Purpose

Understanding this foundational mindset — and knowing the Palumbo Donahue School of Business is ranked as one of the top business schools in the country for integrating ethics into its curriculum — we created the brand essence Business from a Higher Perspective, which served as the communications platform for developing a new website and a diverse series of insightful videos that convey the School’s distinctive value.

MEDIA

Walk the Talk

Passionate and compelling, the brand essence truly comes to life through a video we created that features testimonials from alumni, faculty and corporate partners who define what “Business From A Higher Perspective” means and how it differentiates the School from its competitors. The video, featured on the School’s new website and played at open-house events, was so well received that the School’s supply chain management program engaged Brand IQ to create two more promotional videos just for them.