News & Insights
Research findings, industry trends, and thought leadership from the Brand IQ Creative team.
Featured Articles
High Schoolers Don't Want Your Postcards (Sorry!)
Our groundbreaking National Enrollment Communications Study (NECS) reveals surprising insights about how Gen Z prospects want to engage with higher education institutions. Spoiler: traditional mail isn't cutting it anymore.
PersoniCom & Brand IQ Creative Unveil PIVOT 2.0
We're excited to announce the next evolution of personalized video technology for higher education. PIVOT 2.0 combines cutting-edge AI with authentic storytelling to deliver one-to-one video experiences at scale.
Latest Insights
Do You Respond? The Importance of Adaptive Web Design
With 67% of prospective students researching colleges on mobile devices, responsive design isn't optional—it's essential. Learn how adaptive design principles can transform your enrollment marketing.
What's Your Story? The Power of Video in Higher Ed
Video content generates 2.5x more engagement than static content in higher education marketing. Discover how authentic student storytelling drives enrollment decisions and brand affinity.
University of Scranton Campaign Wins Regional Emmy
Our "Scranton Values" video campaign for the University of Scranton earned a Regional Emmy Award for excellence in institutional marketing. See what made this campaign resonate with audiences.
Is Your Brand Audit Actually Useful? A Practical Guide
Brand audits often result in 200-page documents that gather dust. Here's how to conduct an audit that actually drives actionable insights and measurable improvements for your institution.
Stay Informed
Subscribe to our newsletter for the latest research, insights, and trends in higher education marketing.