Courageous Credo

RESEARCH

The Heart Of The Matter

After exceeding its past capital campaign’s goal with the help of Brand IQ, Grove City College turned to us again during the silent phase of its next campaign—which was unfolding during a period of extreme economic distress and rampant media coverage of corporate malfeasance. From extensive testing of several campaign brand concepts, “Grove City Matters” emerged as the favorite, underscoring the relevance of the College’s fiscal prudence and strong ethical focus during both good and troubled times.

STRATEGY

Courageous Credo

Brand IQ designed a comprehensive and carefully planned campaign brand platform to express the College’s unique history as a rigorous liberal arts institution founded on the long-standing principles of faith and freedom. No opportunity was left untapped — we created an immersive experience that included a distinctive logo, stationery system, campaign case statement, annual report, campus signage, a website, and videos — all pieces working in concert to create a persuasive reason to give.

MEDIA

The Power of Poignancy

A series of inspirational videos, unveiled at a public launch gala event, rounded out the Grove City Matters campaign experience. Ranging from a short anthem video celebrating the guiding principles of the College to expressive and heartfelt testimonials from students, alumni and friends, the videos convey the fierce passion and uncommon conviction that characterize the spirit of the institution and its distinctive mission.