STRATEGY
Courageous Credo
Brand IQ designed a comprehensive and carefully planned campaign brand platform to express the College’s unique history as a rigorous liberal arts institution founded on the long-standing principles of faith and freedom. No opportunity was left untapped — we created an immersive experience that included a distinctive logo, stationery system, campaign case statement, annual report, campus signage, a website, and videos — all pieces working in concert to create a persuasive reason to give.