Honor the Past, Celebrate the Future

STRATEGY

Change Is Good

As we dove into a redesign of the School of Mines website, we realized that the existing brand identity had become very dated and convoluted. We suggested a redesign in order for the School to fully achieve its goal of increasing awareness and creating excitement.

MEDIA

Build and Evolve

Brand IQ created a new logo and visual identity system that honors the legacy of the School’s historical logo but gives it a clean, contemporary feel. The updated mark, combined with a more modern type treatment, is easier to use across a variety of mediums.