Seriously Creative

RESEARCH

Raising The Bar

Local school for hippie kids? Far from it. Our geodemographic analysis of UNC Asheville’s recruitment database revealed that one of its highest growth pockets lay in appealing to high-achieving students from upscale suburban areas—basically, super-smart kids who figure out that Asheville gives them a rigorous liberal arts experience for half the cost of its private competitors.

STRATEGY

More Than Pottery and Plato

After countless focus groups and research analysis, it all came together when we came across a UNC Asheville student who described her semester course load: Chinese, physics, programming, video production, music, and graphic design. And with that, Seriously Creative was a wrap.

MEDIA

Go Big or Go Home

That was the motto for launching the Seriously Creative campaign. The brand video that we produced made its public debut during the UNC Asheville–UNC Chapel Hill men’s basketball game; the campus was blitzed with sidewalk tattoos, shuttle-van wraps, and branded T-shirts for all incoming freshman; and Seriously Creative was incorporated into new recruitment materials.